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PRPL

Purple Innovation Inc · NASDAQ NMS - GLOBAL MARKET · Consumer products

$0.65$-0.02 (-2.60%)

Prices delayed up to 5 minutes

AC Intelligence

AC Intelligence

AC Intelligence for PRPL is being prepared.

Key Stats

Key Stats

Open

$0.65

Day High

$0.65

Day Low

$0.64

Prev Close

$0.66

Volume

0

Avg Volume

388.8K

Day Change

$-0.02

Change %

-2.60%

Fundamentals

Fundamentals

P/B

4.16

EPS (TTM)

$-0.48

Market Cap

$72M

52-Wk Range

$0.56 — $1.26

Who Owns This Stock

Who Owns PRPL

Other88.5%56 holders
Passive / Index7.1%4 holders
Tactical / Macro1.9%3 holders
Systematic / Quant1.3%3 holders
Dealer / Bank1.3%9 holders

Based on Q4 2025 13F filings + AC behavioral model

76 institutional holders

Top Holders

1.Coliseum Capital Management, LLC
$32353.6B
2.WASATCH ADVISORS LP
0.0%$3533.1B
3.Vanguard Group
+630.9%$1558.1B
4.BlackRock, Inc.
-0.9%$724.6B
5.Point72
$647.5B
6.JACOBS LEVY EQUITY MANAGEMENT, INC
$548.1B
7.Renaissance Technologies
-3.2%$530.6B
8.Dynamic Advisor Solutions LLC
0.0%$519.4B
9.Invenomic Capital Management LP
$432.0B
10.JPMORGAN CHASE & CO
+54.4%$402.4B
11.Geode Capital Management
+355.0%$349.9B
12.Vanguard Group
0.0%$213.2B
13.Anson Funds Management LP
$207.2B
-0.1%$196.0B
15.Crumly & Associates Inc.
+8.2%$190.3B
16.Stratos Wealth Partners, LTD.
0.0%$188.6B
17.State Street
$179.4B
0.0%$104.0B
$95.7B
20.Citadel Advisors
+700.3%$91.7B

Institutional Pressure

Market Regime:Strong Risk-Off (-0.62)
SELLINGBUYING
Mild Selling Pressure
Other(88.5%)
Passive / Index(7.1%)
Holds
Tactical / Macro(1.9%)
Reducing rapidly
Systematic / Quant(1.3%)
De-risking (mechanical)
Dealer / Bank(1.3%)
Facilitating
Quality / Compounder(0.0%)
Holds through

7% passive + quality floor won't sell.

Updated daily · Based on Q4 2025 filings + AC behavioral model

Sentiment Signals

Sentiment Signals

Insider ActivityNo insider transactions in last 90 daysSEC Form 4
Analyst Consensus7 buy, 4 hold, 0 sellFinnhub
↑↑Inst. Flows52 increased/new, 17 decreased/exited (13F)AC 13F Analysis

Sources: SEC Form 4, Finnhub, AC 13F Analysis

On AcidCapitalist

On AcidCapitalist

No recent mentions of PRPL on AcidCapitalist.

Data provided by Finnhub. Prices delayed up to 5 minutes.