PG
Procter & Gamble's ownership structure tells a pretty familiar story for a mega-cap consumer staples name: passive index funds anchor the base at 23.3%, which means a meaningful chunk of buying and selling activity is essentially on autopilot, driven by index rebalancing rather than any conviction about the business.
The near-total absence of growth and momentum money (0.0%) and minimal activist interest (0.2%) paints PG as a stock that nobody is particularly excited about in either direction right now, which tracks with the neutral market regime score of essentially zero. A P/E of 20.2x is reasonable for the franchise but not cheap enough to attract deep value players, who register at just 0.4%. Systematic quant and tactical macro funds are barely present at 0.5% each, suggesting the stock isn't generating interesting signals for short-term traders either. It's worth flagging the obvious: 13F institutional filings are submitted quarterly and can be 45 to 90 days stale by the time they're analyzed, meaning the ownership picture here reflects positioning from weeks ago, not today. Markets move faster than disclosure windows. The current price and market cap data also appear to contain errors — a $332 quadrillion market cap for any earthly company should be treated as a data artifact, not a valuation call. None of this is a roadmap for what PG does next; it's a rearview mirror, and a slightly foggy one at that.
§ 03 · SIGNAL STACK · WHAT THE INPUTS SAY
§ 04 · FUNDAMENTALS · THE BOOKS
| P/E | 20.2 | P/S | — |
| EV/EBITDA | — | P/B | 7.14 |
| Revenue (TTM) | — | Rev YoY | — |
| Gross margin | — | Op margin | — |
| Net income | — | FCF | — |
| Cash | — | Debt | — |
| Dividend | 2.96% | Buybacks 1Y | — |
Procter & Gamble's ownership structure tells a pretty familiar story for a mega-cap consumer staples name: passive index funds anchor the base at 23.3%, which means a meaningful chunk of buying and selling activity is essentially on autopilot, driven by index rebalancing rather than any conviction about the business. The quality compounder category at 10.5% reflects the long-held view of PG as a durable, slow-moving cash machine, while the income/defensive sleeve at 2.4% is surprisingly modest for a dividend stalwart — suggesting some of those traditionally defensive mandates may be rotating elsewhere or are simply captured within the "other unclassified" bucket, which at 22.1% is frustratingly large and limits the precision of any behavioral read here.
| Fund | Shares | % port | Δ Q/Q |
|---|---|---|---|
| Vanguard Group | 213.8M | 0.4% | — |
| State Street | 101.6M | 0.5% | — |
| BlackRock, Inc. | 75.2M | 0.2% | — |
| Geode Capital Management | 55.5M | 0.5% | +730% |
| BlackRock, Inc. | 48.8M | 0.1% | +772% |
| NORGES BANK | 32.6M | 0.5% | — |
Top institutional owners for PG as of the most recent 13F window (Dec 2025). Δ Q/Q reflects share-count change vs. the prior filing — positive green means adding, negative red means trimming. Cross-reference with the ownership-mix bars below to see which strategy cohort is driving the flow.
§ 06 · WHO OWNS IT · BY STRATEGY
Ownership mix by behavioral cohort. Top bars indicate which style of capital dominates the float — passive indexing, quality compounders, dealer/bank, systematic quant, etc. Big quality-compounder share means concentrated active conviction; heavy passive share means flows are dictated by index rebalances, not fundamentals.
§ 07 · INSIDER ACTIVITY · LAST 180 DAYS
No Form 4 filings on record for PG in the last 180 days.